Graduate School of Medical Sciences
A partnership with the Sloan Kettering Institute

Marketing

Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers.

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Weill Cornell Medicine Graduate School of Medical Sciences 1300 York Ave. Box 65 New York, NY 10065 Phone: (212) 746-6565 Fax: (212) 746-8906