On March 16 2016, the Tri Institutional Minority Society (TIMS) hosted a digital branding workshop for more than 70 faculty, postdocs, students, research assistants and administrators in the Zuckerman Building of Memorial Sloan Kettering. Dr. Tom Magaldi, Office of Career and Professional Development Administrator at Memorial Sloan Kettering and Swarna Kuruganti, Founder/CEO of WellWatch were featured presenters. Following the workshop, professional headshots were taken by photographers Michael Gutkin and Chi-Chi Agbim.
Dr. Tom Magaldi’s talk was titled “Building a Professional Brand Through LinkedIn.” In his presentation, he delved in the mechanics of LinkedIn’s features to optimize one’s profile and search for connections. He stressed the importance of a professional photograph and posting regular updates.
Using her 17 years of management consulting and corporate experience, Swarna Kuruganti presented “Personal Branding is the New Resume.” She emphasized the role of authenticity in a personal brand and instructed the crowd on using tools such as twitter and personal websites to enhance one’s digital brand.
The digital branding workshop was the society’s first event of the spring. The spring workshop followed an active period of fall and winter programming, which included socials, faculty-led mentorship meals and minority recruitment events. Founded in 2014 by co-chairs Fon Powell and Tanya Nauvel, TIMS is a partnership between Weill Cornell, Rockefeller University and Memorial Sloan Kettering to provide community and support to traditionally underrepresented minorities in science. All members of the tri-institutional community are welcome.
Upcoming events include a monthly general meeting and pizza social at Rockefeller University the week of March 28. Free t-shirts branded with the slogan “This Is What A Scientist Looks Like,” will be available for TIMS members. On April 7, TIMS will sponsor the Weill Cornell Student Social Hour at 6pm in the Daisy and Paul Soros Student Meeting Room on the first floor of the Belfer Research Building. A jazz trio, provided by TIMS, will perform. April 14 at 6pm, TIMS will co-sponsor a resume workshop with the Minority Graduate Student Network (MGSN) at Memorial Sloan Kettering in the Rockefeller Research Lab (RRL) Auditorium. The resume workshop, featuring Lauren Celano of Propel Careers, will offer tips as well as on-site resume review.
For more photos and information about the Tri-Institutional Minority Society, please visit TIMSnyc.org.